WINE CLUB MISSION STATEMENTS

Mission Statement #1

What is the best way to drink a bottle of good wine?

At Prime Cellar Wine Club we believe the best way to drink good wine is with great friends.

We’re dedicated to introducing our members to the finest wines the world has to offer. We believe that the simple pleasure of a glass of quality wine is doubled when we gather together to enjoy it. We believe that the bottle never opened is a friendship never gained. We believe that the celebration of a good wine is the celebration of a good life.

In order to meet these goals, membership in the PrimeCellar Wine Club must be limited to a small group of Hong Kong wine lovers. Fewer members means more opportunities to taste the best wines and make the kinds of connections that can last a lifetime.

Open, Share, Enjoy.

Mission Statement #2

The Mission of Prime Cellar Wine Club:

To introduce our members to the finest quality wines the world has to offer.

To bring rare and exciting California wine to the attention and table of Hong Kong’s wine lovers.

To celebrate wine as the gratifying expression of a distinctive time and place.

To open a bottle, to share it with friends, and to enjoy them both.

Open, Share, Enjoy.

Mission Statement #3

The Mission of Prime Cellar Wine Club:

Open.

The unopened bottle can’t be enjoyed. We believe that taste is the best judge of good wine.

Share.

The pleasure of wine is doubled when we gather together to enjoy it. We are dedicated to introducing our members to the finest wines the world has to offer.

Enjoy.

Wine is a celebration of life. We believe that our wines are meant to please and gratify.