BEN KROH
CONTENT STRATEGIST
Hi, I’m Ben. I’m a Content Specialist passionate about content marketing, content strategy, and digital marketing. I have experience in social media, graphic design, and UX design. I’ve been doing this for 15 years for different organizations, from start-ups to multinationals, in different environments, from internships to deadline-or-die offices, and for different purposes, from careful content creation to blue sky strategy.
In all my experience, I’ve come to appreciate that, above all, good content must be persuasive. It must speak with plain authority (you know that I know what I’m talking about), respect the reader’s intellect (but you already knew that), and tell a good story (and the sentence lived happily ever after). But good content doesn’t have to be boring.
You could say that years of content have made me content but that would be cheezy. What you could say is that I don’t rely on my experience, but rather I’m motivated by constant learning, attention to detail, and an appetite for everything extraordinary and uproarious in life.